Hire UGC Video Creators on Terms You Both Agreed
Brands publish a campaign for TikTok and Instagram videos, review the work creators choose to share, and send an offer with the pay, schedule and ownership written out. Any rights pass only for videos that are approved and paid.
Free to join for brands and creators. Money moves only for videos a brand approves.
- Pay
- One total per creator, held before work starts
- Videos
- How many, for which platforms
- Schedule
- Delivery days, time window and time zone
- Review time
- How long you have to decide on each video
- Ownership
- Creator keeps it, an exclusive license, or a transfer
- Reuse
- Optional extra per video, for a set use, time and region
Once the creator accepts, these terms are fixed. A later edit to the campaign never changes them.
How It Works
From a Brief to a Finished Video
Publish a Campaign
Five short steps: the work, the creators you want, the schedule, the pay and rights, then a review of exactly what creators will see.
Review Who Applies
Creators apply with the work they choose to put forward. You see their own posts and the statistics their platforms report.
Agree the Terms
Send an offer with the pay, video count, schedule and any reuse price. The creator reads the same terms before accepting, and the campaign has to be funded.
Deliver and Settle
The creator submits each video. You approve it, ask for a change, or reject it with a note. Approved videos become payable to the creator.
Portfolios
Choose a Creator by Looking at Their Work
A creator connects their own TikTok or Instagram account and features the posts they want brands to see first. We show what the platform returns, and nothing it does not.
What a Portfolio Shows
- Profile photo, display name and handle from the connected account
- Followers, following and post count as the platform reports them
- Typical views: the median of recent posts, with the number of posts it came from
- Recent videos with their covers, dates and links to the original post
- The creator's own bio, topics, languages and availability
- Their Canvas record: agreements completed, and ratings from brands they worked with
What It Never Shows
- Estimated or scraped figures. A statistic is either reported by the platform or marked unavailable.
- Bought badges or “verified creator” labels. Standing is counted from agreements recorded here.
- Private or deleted posts, or anything else the platform does not return.
- A promise about how a video will perform.
Pay and Rights
Pay and Ownership, Agreed Before Anyone Films
Pay for the work is one total per creator. Ownership is one of three options chosen in the offer. Reuse is priced per video and always optional.
Campaign Pay
One total per creator for the agreed videos. The creator sees the amount and the schedule before accepting, and the campaign has to hold the funds first.
Ownership
The offer says who owns the videos: the creator keeps them, grants an exclusive license for 3, 6 or 12 months, or transfers copyright. Rights pass only for videos that are approved and paid.
Optional Reuse
When the creator keeps ownership, extra pay per video to reuse it in your own channels or ads, for a set time and region. The creator accepts each video separately.
Records
A Record Built Only From What Happened Here
After an agreement ends the brand records the outcome, and each side can leave one review. Those counts are the whole of a Canvas record. Standing is calculated from the rules shown and cannot be bought or edited; a record is not an identity check, a payment history or a guarantee about future work.
Creator Standing
- New
- No completed agreement recorded yet.
- Established
- At least one completed agreement, and at least 80% of recorded outcomes completed.
- Proven
- Five or more completed, at least 90% completed, and 4.5 or better across three or more reviews.
Brand Standing
- New
- No campaign history on Canvas yet.
- Active
- A campaign in the last 60 days and no applicant left waiting more than seven days.
- Established
- Three or more completed agreements, 4 or better across two or more reviews, nothing overdue.
For Brands
Find Creators Who Fit, and Say Exactly What You Need
- Set the video count, platforms and schedule yourself.
- Review real portfolios before you shortlist anyone.
- Fund the campaign, then approve each video as it arrives.
- Offer extra pay for the videos you want to reuse.
For Creators
Agree Who Owns Your Work, and See the Terms Before You Say Yes
- Ownership is agreed in each offer, and nothing passes until a video is paid.
- Choose which accounts and videos each brand can see.
- Read the pay, schedule and rights in full before accepting.
- Build a record from the agreements you complete.
Guides
Learn How UGC Agreements Work
Plain-language guides for brands and creators.
- What Is UGC? User-Generated Content for Brands, ExplainedWhat user-generated content (UGC) is, how brands commission it from creators, and what to agree before anyone films.
- UGC Usage Rights Explained: Ownership, Licenses and Paid ReuseWho owns a UGC video, what a usage license covers, and how exclusive licenses and copyright transfers differ.
- How to Write a UGC Brief Creators Can Deliver AgainstWhat to put in a UGC brief so creators know what to film, what you will approve and what each video must deliver.
- How UGC Creators Get Paid: Pay Structures, Fees and PayoutsThe common ways UGC creators are paid, how marketplace fees work, and what to check about payout timing.