UGC Guides for Brands and Creators
Plain-language guides to commissioning and making user-generated content. Each one answers its question first, then explains how the same thing works on Canvas UGC Marketplace.
The Basics
- What Is UGC? User-Generated Content for Brands, ExplainedWhat user-generated content (UGC) is, how brands commission it from creators, and what to agree before anyone films.
- UGC vs Influencer Marketing: What Is the Difference?How paying for UGC differs from paying for an influencer’s audience, and when a brand might want each.
Rights and Agreements
- UGC Usage Rights Explained: Ownership, Licenses and Paid ReuseWho owns a UGC video, what a usage license covers, and how exclusive licenses and copyright transfers differ.
- How to Write a UGC Brief Creators Can Deliver AgainstWhat to put in a UGC brief so creators know what to film, what you will approve and what each video must deliver.
- Disclosing Paid UGC: What the FTC Asks Creators and Brands to DoWhen a paid UGC video needs a disclosure, where to put it and what wording the FTC accepts, with links to the FTC’s own guidance.