Pricing for Brands and Creators
There is no subscription. A brand pays the creator pay it offers, plus a platform fee added on top (20% by default, never more than 50%), plus Stripe’s card fee on wallet deposits. A creator receives the full pay in the offer; no fee is taken from it.
What a Brand Pays
Every amount is shown before you publish or accept anything.
- Creator pay
- You set it. One total per creator for the agreed videos, shown to the creator before they accept.
- Platform fee
- 20% of creator pay by default. Added on top, set per campaign, never more than 50%, shown before you publish.
- Card processing fee
- 2.9% + $0.30 per deposit. Stripe’s card fee, shown as its own line when you add money. Your wallet is credited the full deposit.
- Optional reuse
- You set it, per video. Only when the creator keeps ownership and you want to reuse a video. Charged per approved video the creator accepts.
- Optional performance pay
- You set it. A bonus at a view target, or pay per 1,000 views up to a maximum per video. The maximum is held when the creator accepts.
A Worked Example
One creator, one agreement, the default platform fee.
- Creator pay
- $400, received in full by the creator.
- Platform fee (20%)
- $80, added on top for the brand.
- Locked from the wallet
- $480 when the campaign is published for one creator place.
The card processing fee applies when money is added to the wallet, not per campaign: 2.9% plus $0.30 of each deposit, shown before you pay.
What a Creator Receives
- Your pay
- The amount in the offer you accept. No fee is taken from it.
- When it becomes payable
- When the brand approves a video, or when its review time (48 hours to 7 days) runs out.
- When it is sent
- Every Friday, once you are owed US $25 or the oldest amount has waited 28 days.
- How it is sent
- To your Stripe Connect account, in 119 supported countries.
Pricing Questions
How much does Canvas UGC Marketplace cost for brands?
Brands pay the creator pay they offer, plus a platform fee added on top, set per campaign (20% by default, never more than 50%) and shown before the campaign is published. Card deposits into the wallet carry Stripe’s card processing fee (2.9% plus $0.30) as a separate line. There is no subscription.
Can a brand get unspent money back?
Yes. A brand can ask for unspent wallet money back. Money locked to a campaign returns to the wallet when no agreement, open offer or open creator place needs it, and closing a campaign returns the rest. The card processing fee is not refunded, because Stripe does not return it.
Does Canvas UGC Marketplace take a cut of creator pay?
No. The pay in an offer is what the creator receives. The platform fee is charged to the brand on top and is never deducted from the creator’s pay.
How and when do creators get paid?
Through Stripe Connect, in 119 supported countries. When a video is approved, its share of the pay becomes payable. Payable amounts are grouped every Friday and sent once they reach US $25, or once the oldest has waited 28 days.
More answers on the FAQ. Fees and refunds are set out in full in the Terms of Service.
Create an Account
The first release is open to a small group of invited testers, and payments have not yet been tested with live money from start to finish. You will need the code from your invitation to sign up.