How Canvas UGC Marketplace Works
A brand publishes a campaign and funds it. Creators apply with the work they choose to share. The brand sends an offer with the pay, schedule and ownership written out, and once the creator accepts, those terms are fixed. Each video is then delivered, reviewed against a deadline and paid when it is approved.
From a Brief to a Paid Video
The same eight steps apply to every campaign.
The Brand Publishes a Campaign
Five steps: campaign, creators, schedule, pay and rights, then a review of exactly what creators will see. The brand says how many creators it wants, and publishing locks the creator pay and platform fee for every place from its wallet.
Creators Apply With Their Own Work
A creator connects their own TikTok or Instagram professional account and applies with the accounts and videos they choose. The brand sees those posts and the statistics the platform reports.
The Brand Shortlists, Declines or Sends an Offer
An offer states the pay, the number of videos, the platforms, what each video delivers, the schedule, the review time, the ownership option and any reuse price. Before accepting, the creator can propose different pay, ownership or reuse price.
The Creator Accepts and the Terms Are Fixed
Accepting stores the exact terms and reserves the money for the agreement in the same step. A later edit to the campaign never changes an accepted agreement.
The Creator Delivers Each Video
Depending on the offer, a video is delivered as a file, as a post on the creator’s connected account, or both. If the offer asks for drafts, each draft is approved before the video is posted.
The Brand Reviews Each Video
The brand approves the video, asks for a change, or rejects it with a note, within the review time in the offer.
Approved Videos Are Paid
An approved video’s share of the pay becomes payable to the creator and is sent through Stripe Connect. Any rights the offer grants pass for that video when it is paid.
Both Sides Record the Outcome
When the agreement ends, the brand records how it ended and each side can leave one review. Those records make up each side’s Canvas record.
Deadlines That Keep Work Moving
Deadlines are fixed onto each agreement when the creator accepts, so neither side can stall the other.
- Offer
- A creator has 7 days to accept, decline or propose changes before an offer expires.
- Review time
- Set in each offer, between 48 hours and 7 days per video. If the brand does not decide in time, the video is approved and paid.
- Changes
- At most 2 change requests per video. The creator has 5 days to send a replacement.
- Disputes
- A creator can dispute a rejection within 5 days. A person decides every dispute; none is decided automatically.
- Missed delivery days
- When a scheduled day passes without a video, the brand can close that slot after 3 days and that video’s share returns to the brand.
- Outcome
- 14 days after every video is approved, the agreement is recorded as completed if the brand has not recorded it.
- Views
- Posted videos are read from the platform for 30 days. Views are counted per platform and never added together.
Cancelling an Agreement
Cancelling stops new work. It never undoes work already delivered.
- Who can cancel
- Either side, with a reason.
- Delivered work
- Approved videos stay paid. Videos under review keep their deadlines, and an open dispute continues.
- Undelivered work
- Only the money for work not yet delivered returns to the brand.
Read More
- For BrandsPublishing a campaign, funding it and approving videos.
- For CreatorsApplying with your own work and getting paid.
- PricingEvery fee a brand pays and what a creator receives.
- UGC Usage Rights ExplainedOwnership, licenses and paid reuse.
The full rules are in the Terms of Service and the Creator Agreement.
Start With a Campaign or a Portfolio
The first release is open to a small group of invited testers. You will need the code from your invitation to create an account.